Just like people and fashion, advertising is constantly changing! Especially now, in the digital age. Digital advertising is a hot topic right now, but what is involved in it, how do you do it, and is it right for your business?
We are constantly asked about online marketing by business owners who have heard of it and know it is important, but they have no idea where to start. In today’s fiercely competitive market, having a website is not enough. Don’t stress! Jana knows the most effective way to reach your audience using digital media. She can figure out whether your target audience is currently using the internet or other digital devices, how often, and which sites they are visiting. This will help inform whether a web advertising strategy will help you achieve your business goals.
Jana can help you put together a strategic plan that targets your customer at the right time and place.
She will help you focus on your customers, their interests, and how they use their computers, tablets, and mobile phones. Based on your business’s sales cycle, Jana will determine which advertising platforms would work best for you and how often you need to send promotions to reach your market and convert them to action. Of course, advertising costs will vary, depending on which platforms you choose. Jana will choose the platforms that best fit your strategic goals and budget:
- Digital Display
- Behavioral Targeting
- Mobile Display
- Social Media
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Targeting & Retargeting
- OTT/CTV (Over The Top/Connected TV)
With JCook Media working for you, it doesn’t matter whether you know what these terms mean or whether you’ve never heard of them before. We will handle all the technical details, freeing you up to run your business and do what you do best.
In addition to online advertising, we can ensure your website is user friendly, easy to navigate, and actionable. That means that it gets the results you want — whether that’s having people purchase online, calling your business for more information, or enticing them to visit your bricks and mortar storefront.
Contact us today so we can help you determine whether digital advertising is a good fit for your business.